las vegas

The Diamond Store


In a recent blog interview, we had the privilege of sitting down with Birko Roland, one of the co-owners of The Diamond Store, a newly established boutique that graced Boca Park's landscape in November 2022. During our conversation, Roland generously imparted wisdom about his groundbreaking business approach and offered valuable guidance for selecting the ideal diamond. But before delving into these subjects, let's take a moment to acquaint ourselves with Roland and discover how he's crafting an exceptional journey at The Diamond Store.

Tell us a little about your early years:

" Absolutely! I’m a dual citizen of Israel and Germany; I lived in Israel for many years before moving to Germany to study Biochemistry at the University of Bremen. I got my master’s degree and used that knowledge when I moved back to Israel and worked at the family business in the world's largest diamond exchange—my early years mainly consisted of working with rough diamonds, especially from Siberia, due to 3 of the five largest diamond mines being in Siberia. This gave me an early insight into the business. "


How did you get started in the Jewelry and Diamond industry, and what vision did you have for your store: 

After my early experience working with diamonds, I eventually became the Vice President of Diamonds Direct in North Carolina in 2009. Ultimately, it got sold in 2016 to the Blackstone Group in New York. After that, I became the co-owner of Global Diamonds, which was born out of the same family as Diamonds Direct.

I opened two stores in Jacksonville and Salt Lake City , and in 2016, the Jacksonville store was the fastest-growing jewelry store in all of America. I ended up selling these two stores to Blackstone, and they continued operating as Diamond Direct. After that, I came to Las Vegas and opened up Sky Diamonds, located at Town Square, off South Las Vegas Blvd. This was, for me, only a side project, with the end goal of bringing The Diamond Store to life.

The Diamond Store provides something no other jewelry store in the area can by elevating the experience for any customer who enters our store.

The Showroom at Boca Park has the most extensive diamond and loose jewelry inventory in Nevada. I follow a unique concept where we cut out the middleman. We get the rough diamonds and deliver the finished piece to you. Everything is under my control, the cutting, the polishing, even the certification. This makes The Diamond Store incredibly special and gives me more buying power than anybody else.

What is something you want people to know about buying jewelry, especially diamonds?:

When buying jewelry, especially Diamonds, every piece is unique; no two are alike. You should always trust your eye and not just focus on the specs or certificates. It is also ok to compromise; because the sky is the limit. What I mean by that is no matter what diamond you buy, there is always one bigger, rarer, and more expensive than it.

We’ve heard a lot about how you and The Diamond store are involved with charities and the community. Can you tell us a bit about that?:

The Diamond Store is a Vegas-born company, and the people in the Summerlin area graciously accepted us. So it is only fitting; as a good neighbors, we give back. We are very active in being charitable, and The Diamond Store also contributes to the community. Big Brothers, Big Sisters are just one of the charities The Diamond Store is involved with, the Angel Heart Foundation is another. And we just recently partnered with the Las Vegas Aviators, becoming the official jeweler of the baseball team. We love the community, and we also feel responsible for giving back.

So we hear a lot about lab-grown diamonds right now; why so much buzz?:

An earth-grown diamond is over a billion years old, from dust to finish and formation. It has a very long journey from 100 miles below the earth. Lab-grown diamonds are identical to earth-mined diamonds in every way, except that they are grown in a lab. They have the same chemical, physical, and optical properties as mined diamonds and exhibit the same fire, scintillation, and sparkle. We want you to make the best decision possible, so we carry both kinds and walk you through the whole process.



Guiding You to Diamond Perfection


"The Diamond Store," Roland explains, "was born out of a passion for craftsmanship, beauty, and the desire to provide an unparalleled experience to those seeking the perfect diamond."

The Diamond Store isn't just a place to purchase exquisite jewelry; it's a destination where dreams are transformed into reality. Roland and his team have curated a space where every facet of the diamond-buying experience is finely crafted, ensuring that every customer embarks on a journey that's as unique as the gem they choose.

Fantastic! Well, thank you very much, Roland. Is there any final message you’d like to leave our readers with?:

The Diamond Store is for everyone. Whether you are a college student or a business owner. We have diamonds in every size, in every shape, in every quality, for every budget. We firmly believe there is no A or B class. No matter what, every customer will feel the magic in our showroom. We are there to guide and educate anyone wanting to make a more intelligent decision when getting the most beautiful diamond possible.


-Vegas Life + Style Magazine. 2023. All Rights Reserved 

Work With Windy

I am Windy Goss Your Real Estate Boss! I have an amazing team of agents that are on the same journey as me as I am a firm believer of ‘Teamwork Makes the Dreamwork!'

Let's Connect